Laura Botsford

An award-winning innovator and former Head of Digital, now consultancy founder, with a background in fundraising and product development. She specialises in facilitating through co-design to help teams identify opportunities, rapidly develop ideas, and make sure they're working on the right thing at the right time.

Laura has facilitated the growth of major campaigns through innovative mechanisms such as pop-up shops, merchandise ranges and a virtual gifting shop, and has used guerilla research, smoke testing and user insight to develop a virtual fundraising event during the pandemic, raising over £300k in one night.