Jane Trenaman

EMEA Non profit Advocacy & Fundraising Strategic Industry Advisor, Salesforce.org

Jane brings two decades of experience spanning the commercial and non-profit sector and has always been driven by a passion for supporter centricity and cross functional collaboration. Over the past decade she has worked with several non-profits to drive CRM and fundraising strategy, in capacity as both a member of the senior management team and as a freelance consultant. Her fundraising experience ranges from individual giving to corporate fundraising, specialising in supporter and donor journeys, relationship cultivation and income generation. Prior to joining the non-profit sector, Jane spent a decade working in market research and data insight across the automotive, design and telecoms industries, and then brought this expertise to fundraising. She has worked both with and in charities to drive change at all levels to create cultures of insight led decision making and a focus of excellence in supporter experience.